The Media Production and Analysis General course is about creating media and evaluating how it influences our daily lives. The course explores how the study of media is important for active participation in an increasingly media-saturated world.
In the course, students study contemporary media work, such as popular and influential media, and explore how to be creative with the media they produce. They learn how to manipulate codes and conventions to create narrative, genre and style, examining how representations are created and interpreted by audiences. Students develop practical skills through media making.
Students develop knowledge of the constructed nature of media and how this can position or influence audiences. They gain practical skills in the operation of media equipment and learn how to use media software to construct creative and informative media work. Students build their understanding of the power of media in getting messages or stories out to audiences.
The knowledge, skills and understandings gained by studying the course are directly applicable to real-word contexts that students face in their day-to-day interactions with media. From passive consumption of media content, to using the media to voice their perspectives, students develop crucial media literacy skills.
The course may connect students to further education or training in the media industry, in fields such as communications, film production, photography, digital design, content creation, public relations or marketing. The course provides valuable transferable skills that are highly regarded in workplaces that require visual communication, collaboration and creative thinking.